If you are interested in getting involved as a participant, please see the following opportunities below.
Study topic: Type III eco-label visual elements and their influence on consumers’ attentive behaviour and perception of sustainable packaging: An eye-tracking study
Purpose of study:
My name is Prudence Villanueva and I am a MASc Graduate student at Toronto Metropolitan University’s (TMU) Environmental Applied Science & Management program. My Master’s research study is supervised by Dr. Jonghun (Jay) Park, Assistant Professor in the School of Graphic Communications Management at TMU.
As the principal investigator, I am inviting you to voluntarily participate in my research study on eye-tracking and sustainability labelling of packaging. This research aims to analyze how eco-labels on packaging are viewed and perceived under different label designs. A mixed research method will be employed. An eye-tracking approach will be used to observe participants’ attentive behaviour and will be supported by a follow-up survey to assess their preference between the varying eco-labels. Insights from this study will be used for Prudence’s MASc Thesis Paper. Further, I aim to endorse the Canadian mission of being plastic-free, tackling the consumer knowledge gaps surrounding label confusion.
This study has been reviewed and approved by the Toronto Metropolitan REB (REB 2023-###).
For further details, read the consent form